retailer's service program

retailer's service program
марк., амер. программа помощи розничным торговцам (услуги в области рекламы, продвижения товаров и других методов стимулирования продаж, разработанные специально для помощи независимым розничным торговцам для обеспечения их конкурентоспособности; напр., осуществление производителем или оптовым торговцем совместно с розничным торговцем кооперативной рекламы)
See:

Англо-русский экономический словарь.

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